For over a decade, India has seen a huge decrease of women participating in the workforce but it was almost never talked about or reported on. Which means it wasn’t being addressed. Our goal was to reframe this relatively unknown piece of economic data as a real-world issue for every woman in India and inject it into mainstream conversations among those who had power to create change.

Along with journalist Christina MacGillivray and award-winning comedian Aditi Mittal we co-founded a high-profile podcast and event platform to tackle the conversation head on. Comedy provided a gateway to build engagement - and a diverse range of guest voices brought the issue to life. The podcast reached half a million listeners, got mainstream media coverage, and received significant funding for a second season. Over two years it helped to mainstream the issue of women’s workforce participation across India.