Crocs, Inc. is known for its optimism and confidence and has a long-standing purpose: To build a more comfortable world for all. It needed a community impact approach that could serve the needs of the business, its fans and its wider community.

We developed Step Up to Greatness as a community platform to support young people to gain essential 21st Century skills, build confidence, access opportunities, and reach their full potential. It now operates as Crocs' global impact platform across consumer giving, product collaborations, employee volunteering and with partners including UNICEF, Big Brothers Big Sisters and the King’s Trust.