Whatever you’re into, whatever your body type, and wherever you live, fitness and good nutrition can be transformational in all aspects of your life: self-confidence, physical and mental health, increasing resilience and building strength inside and out. 

Working with long time partner Optimum Nutrition, we created a new global communications platform that would bring these benefits to life for a diverse range of athletes, separated by their sport, build and routines but united by their desire to be the best they can be.  The project included a global comms platform with local campaign extensions, a global brand playbook with a new design language that built out the brand as a holistic performance system, as well as film, social and other creative assets used in over 90 markets around the globe.