What we do.

Better Days was founded in 2023 with a belief that world-class strategy and creativity can help solve complex challenges and deliver meaningful change for the organisations, ideas and people changing the world for the better.

  • Sustainable business models
    Supply chains
    Climate and net zero
    Global trade and policy
    Social impact
    Corporate responsibility and ESG
    Responsible and ethical marketing
    Worker welfare and labour rights
    Industry standards and certifications

  • Audience research
    Stakeholder engagement
    Persona development
    Strategic planning
    Brand strategy
    Narratives & messaging
    Comms planning
    Partnership strategy
    Value proposition development

  • Branding & design
    Playbooks & toolkits
    Campaigns & content
    Pitch & sell-in presentations
    Messaging frameworks
    Creative platforms
    Copywriting
    Media strategies
    Internal engagement

  • Raise internal ambition
    Sell the impossible
    Build new opportunities
    Attract investment
    Mobilise stakeholders
    Engage new consumers
    Open up new markets
    Drive policy change
    Move people to act

Combining deep expertise
with strategic thinking
and ambitious creativity to

raise internal ambition

sell the impossible

build new opportunities

attract investment

mobilise stakeholders

engage new consumers

open up new markets

drive policy change

move people to act

raise internal ambition sell the impossible build new opportunities attract investment mobilise stakeholders engage new consumers open up new markets drive policy change move people to act

 About us.

Founded by Laura Quinn and Patrick Cahill in 2023, we shared a frustration that the people doing the most important work in the world often don’t have access to world-class strategic and creative thinking. On a beach in Northern Spain on a cold winter afternoon we decided to combine forces and start a consultancy. We want to help genuine change-makers tackle the big challenges, applying our years of experience where it will have the most impact. In the process, making every day a little bit better — for each other, the partners we work with and the world around us.

About Laura

With half her career spent in India and the US, Laura is back home in the UK - for now. She has consulted in corporate responsibility, sustainability and social change for brands, philanthropies, and non profits for the last 15 years and founded one of India’s first specialised CSR consultancies. Before that, she managed client business at top global creative agencies. At Better Days, Laura leads strategy and comms planning with her passion for making people care and act on critical global issues.

About Patrick

Born in Sydney, now in London — via New York and New Delhi —Patrick has worked with and for some of the world’s most respected creative companies, advising iconic brands, government agencies and high-growth startups, as well as running his own creative consultancy, Cahill&Partners. Patrick leads creative strategy at Better Days, weaving in his passion for geo-politics, economic issues and big macro trends. And sport. And memes.

 Our partners.

We are small but mighty, because of the partners we work with. When the right minds come together, anything is possible. We bring together best-in-class talent to build lean, fit-for-purpose teams that are right for every project. Not only does this keep costs lower, it also means you’re working with us, not people who work for us.

Christian Duffy

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Jimmy Varghese

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Jason Murray

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Carve&Stitch

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Dee Charlemagne

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Wandering Goose

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Anthony Moschini

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Unreasonable Studios

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Halo Music

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Birdie

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Leila Dean

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All Good Things

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Sophie Dollar

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Sam Bénard

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Nick Morrissey

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Eric Maltz

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James Ross-Edwards

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Angus Macadam

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Richard Russell

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Bright Black Studios

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Mr Bronx

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Allison Ross

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Christian Duffy & Jimmy Varghese & Jason Murray & Carve&Stitch & Dee Charlemagne & Wandering Goose & Anthony Moschini & Unreasonable Studios & Halo Music & Birdie & Leila Dean & All Good Things & Sophie Dollar & Sam Bénard & Nick Morrissey & Eric Maltz & James Ross-Edwards & Angus Macadam & Richard Russell & Bright Black Studios & Mr Bronx & Allison Ross &